Use Metaverse to Improve User Experience and Product Usability

CIOs Must Be Mindful When Shifting to Web 3.0 for Making Metaverse Work
Dr. Martha Boeckenfeld, dean and partner, Metaverse Academy

Enter Nikeland, a virtual showroom on the Roblox gaming platform where you can dress up your avatars in Nike apparel and shoes. Gucci sold a digital bag for $4,000. A major concert held on Fortnite, an online video game, was seen by 45 million people and grossed around $20 million. MTV's Video Music Awards has a new category "Best Metaverse Performance." JPMorgan Chase, one of the biggest lenders in the U.S., became the first bank to arrive in the metaverse, opening up its Onyx Lounge, referring to the bank's suite of Ethereum-based products, in Decentraland. Gartner predicts that by 2026, 25% of people will spend at least one hour a day in the metaverse for work, shopping, education, social and/or entertainment.

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It seems metaverse - the latest buzzword of the tech industry - is unstoppable. CIOs, CEOs, CMOs and CTOs are busy creating a metaverse or Web 3.0 strategy for their enterprises. However, is this all so effortless? Are the current technology mindset and infrastructure metaverse-ready? Is second life or mixed reality the same as metaverse?

In this interview, Dr. Martha Boeckenfeld, dean and partner, Metaverse Academy, demystifies metaverse and discusses the most prominent use cases and how they can grow in scale and take the customer experience to a whole new level. She also shares details about Metaverse Academy and its programs.

Dr. Boeckenfeld is a thought leader in blockchain and metaverse, and she believes that the crucial factors for dynamically driving digital transformation are the mindset of digital leaders and the power of innovation. In her career spanning over 20 years, she has had international exposure in financial service companies in both executive and non-executive capacities. She worked for companies such as UBS, UniCredit, Generali, Kleinwort Benson and Axa.

About the Author

Rahul Neel Mani

Rahul Neel Mani

Founding Director of Grey Head Media and Vice President of Community Engagement and Editorial, ISMG

Neel Mani is responsible for building and nurturing communities in both technology and security domains for various ISMG brands. He has more than 25 years of experience in B2B technology and telecom journalism and has worked in various leadership editorial roles in the past, including incubating and successfully running Grey Head Media for 11 years. Prior to starting Grey Head Media, he worked with 9.9 Media, IDG India and Indian Express.

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