Tata Neu's Trendsetting Transformation Enabled by Technology

Listen to How a Consolidated Product Platform Can Transform Customer Experience
Sauvik Banerjjee, former founding CTO of Tata Neu and Tata Digital

Businesses of all sizes have one common objective of understanding customer behavior and personalizing experiences according to their requirements. Sauvik Banerjjee, former founding CTO of Tata Neu and Tata Digital, describes the making of India's largest super app.

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"Tata Group has over 40 consumer brands, from salt to gold, hospitality to travel, groceries to fashion. All of these have strong loyalty from over 800 million customers. The core thought behind launching Tata Neu is to create an ecosystem where loyalty is the mother hook," Banerjjee says.

In this video interview, Banerjjee discusses:

  • The idea behind the app;
  • Fundamental technology on which the app is built;
  • How to approach a complex mesh of APIs and microservices.

Banerjjee has 22 years of experience in building internet businesses and internet technologies across four continents and has launched over 500 internet platforms. He was instrumental in building two of India's popular digital platforms - Reliance Jio and Tata CLiQ.

About the Author

Rahul Neel Mani

Rahul Neel Mani

Founding Director of Grey Head Media and Vice President of Community Engagement and Editorial, ISMG

Neel Mani is responsible for building and nurturing communities in both technology and security domains for various ISMG brands. He has more than 25 years of experience in B2B technology and telecom journalism and has worked in various leadership editorial roles in the past, including incubating and successfully running Grey Head Media for 11 years. Prior to starting Grey Head Media, he worked with 9.9 Media, IDG India and Indian Express.

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