Supply Chain Automation to Bring Food Waste Below One Percent

Picnic's CTO Daniel Gebler Explains the Roadmap for Fully Autonomous Supply Chain
Daniel Gebler, founder and CTO of Picnic

After running e-commerce operations for a while, Picnic’s tech team finally cracked the code to offer better experience to its customers ordering groceries and food online. With the help of an entirely disruptive distribution model that not only ensures the lowest price but also freshest products, Picnic can now deliver with least last-mile issues.

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With customers in over 200 cities across the Netherlands, Germany and France, the company is already working on second- and third-generation automation solutions that will involve digital and physical innovations.

"Using in-house agile and scrum-based innovations, we’re working to further optimize the integrated supply chain," says Daniel Gebler, founder and CTO of Picnic. "This will help in delivering products directly to either the distribution or the fulfillment centers, thus minimizing the need for warehousing."

In a video interview with Information Security Media Group, Gebler discusses:

  • The importance of autonomous, end-to-end integrated supply chain;
  • Technology innovations to reduce food waste;
  • Segregating PII data from transaction data for customer privacy.

Gebler has been leading technical teams since the online supermarket started in 2015. Previously, he was the director of R&D at Fredhopper, responsible for the product and technology roadmap. He also led engineering teams located in Amsterdam and Sofia.

About the Author

Rahul Neel Mani

Rahul Neel Mani

Founding Director of Grey Head Media and Vice President of Community Engagement and Editorial, ISMG

Neel Mani is responsible for building and nurturing communities in both technology and security domains for various ISMG brands. He has more than 25 years of experience in B2B technology and telecom journalism and has worked in various leadership editorial roles in the past, including incubating and successfully running Grey Head Media for 11 years. Prior to starting Grey Head Media, he worked with 9.9 Media, IDG India and Indian Express.

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