Sri Lanka's Brandix Maximizes AI-Led Productivity Gains

Brandix's COO of Digital Services on Integration of AI, IoT and 5G
Oshada Senanayake, chief operating officer - digital services, Brandix

The clothing manufacturing industry has undergone a remarkable shift with the emergence of a novel consumer demographic - Generation Z. Brandix, a prominent Sri Lankan apparel manufacturer with a strong footprint in India and Bangladesh, responded to these changes by embracing a "digital at the core" strategy, redirecting investments to foster a comprehensive digital transformation.

Oshada Senanayake, chief operating officer - digital services, Brandix, advised a multifaceted focus on AI to expedite processes, enhance user experience and elevate overall efficiency.

A holistic approach is needed, aligning technology with organizational culture, Senanayake said, recognizing the challenges associated with digital transformation projects. Brandix has strategically integrated 5G into its IoT and automation framework, anticipating the forthcoming wave of IIoT 5.0. The company proactively incorporated enterprise-grade AI, collaborating with major tech players such as Microsoft and Google.

"How do you function? Bring in technology so that it creates value for our clientele, but also, more importantly, make it inward looking - how it can augment the life of our employees. That is the two key people that we look at," he said.

In this video interview with Information Security Media Group, Senanayake also discussed:

  • Integrating Microsoft Copilot to leverage AI capabilities;
  • Readiness for IIoT 5.0 and 5G;
  • Usage of technological trends in AI adoption and data intelligence.

Senanayake, a digital transformation specialist with more than 17 years of experience, has expertise in corporate management, strategy formulation, process optimization, software development and governance.

About the Author

Sandhya Michu

Sandhya Michu

Senior Assistant Editor - Editorial, ISMG

Michu is an experienced professional with over 10 years of expertise in the ICT industry. She has worked with leading media groups such as Cybermedia, 9.9 media and The Indian Express. Michu's focus areas include enterprise technology and government tech initiatives.

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