Munch Museum in Oslo Deploys AI for Immersive User Experience

Birgitte Aga and Sankha Som on Creating Interactive AI-Powered Experiences
Birgitte Aga, head of innovation and research, Munch, and Sankha Som, chief innovation evangelist, TCS

Munch Museum in Oslo contains an extensive collection of art dedicated to the Norwegian artist Edward Munch. The museum contains 26,724 artworks, non-art objects and writings spread across 11 galleries on 13 floors. It is facing the challenge and complexity of managing a large collection of artwork, which requires careful planning and coordination.

The museum's technology and innovation team has partnered with Tata Consultancy Services to create innovative experiences for visitors, allowing them to explore and engage with Munch's art.

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TCS and Munch are testing AI/ML technologies connected to the museum's database of approximately 7,000 original drawings.

"In order to keep museums and art relevant, we have to explore and deploy new technologies such as AI and generative AI within the perimeter of its ethical consideration. This experiment is certainly going to set a new benchmark for the society and art lovers," said Birgitte Aga, head of innovation and research, Munch.

TCS will provide Munch access to its Co-Innovation Network of expertise and resources and an opportunity to work with its Pace Ports for designing and prototyping next-generation digital solutions.

"Munch presented us with an opportunity to experiment with AI for enhancing human experience," said Sankha Som, chief innovation evangelist, TCS.

In this video interview with Information Security Media Group, Aga and Som discussed:

  • The application of AI and generative AI in art to create immersive experience;
  • The importance of technology to keep art relevant
  • Unique challenges in ethical usage of AI.

Aga is a creative technologist and researcher. She has 20 years of experience initiating and producing R&D, with a specific focus on the relationship and convergence of humans and AI machines that talk.

Som has been leading TCS' cutting-edge research and innovation efforts for more than five years.

About the Author

Rahul Neel Mani

Rahul Neel Mani

Founding Director of Grey Head Media and Vice President of Community Engagement and Editorial, ISMG

Neel Mani is responsible for building and nurturing communities in both technology and security domains for various ISMG brands. He has more than 25 years of experience in B2B technology and telecom journalism and has worked in various leadership editorial roles in the past, including incubating and successfully running Grey Head Media for 11 years. Prior to starting Grey Head Media, he worked with 9.9 Media, IDG India and Indian Express.

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