Customer Engagement , Cybersecurity , Digital Transformation
Moving Cybersecurity From Cost Center to Business Enabler
Good Security Drives Revenue, Says Forrester's Jess Burn
Corporate CISOs under pressure to shrink budgets can reframe spending decisions as meeting the needs of three key constituencies: customers, insurers and regulators. Ensuring security drives revenue, said Jess Burn, a Forrester security and risk senior analyst.
Customers don't trust businesses that don't protect their data. Cyber insurers charge high premiums - if they insure at all - to insecure corporations. Regulators may remove a company's ability to sell in specific markets.
"Defend that budget of yours by quantifying the investments in those security controls and how much revenue is generated from the systems those controls protect," Burn said.
In this video interview with Information Security Media Group, Burn also discusses:
- How security teams can improve the customer experience;
- How embedding business information security officers throughout an enterprise can ensure risk-informed decisions;
- How to spot customer-first security priorities.
Burn is a senior analyst at Forrester serving security and risk professionals. She contributes to Forrester’s research on the role of the CISO with a focus on security talent management. Additionally, she covers incident response and crisis management, email security, and attack surface management.
