Mahindra & Mahindra Applies Gen AI for Robot Maintenance

Mahindra & Mahindra's Bhuwan Lodha on Adopting Gen AI at Scale
Bhuwan Lodha, SVP and head of digital at M&M auto sector

Automotive sector is an early adopter of AI. From autonomous driving and predictive maintenance to enhanced safety features and personalized driving experiences, AI has helped shape how vehicles are manufactured, operated and utilized. AI is also applied to enhance the buying experience by offering personalized recommendations, virtual showrooms and streamlined customer interactions, further elevating the overall consumer journey.

Indian automotive leader Mahindra & Mahindra, M&M, has taken lead in deploying generative AI in its operations. Through the complete automation of robot and heavy machinery maintenance on the factory shop floor, the company has significantly reduced downtime and bolstered the morale of shop floor workers. Additionally, it has harnessed generative AI to train customer chatbots, leading to time savings for agents and delivering an enhanced customer experience.

"These use cases have undoubtedly bolstered our confidence to explore further. While we hold strong optimism for the capabilities of generative AI, we are currently utilizing it in a co-pilot mode. The technology has yet to attain full maturity for independent operation," said Bhuwan Lodha, SVP and head of digital at M&M auto sector.

In this video interview with Information Security Media Group, Lodha discussed:

  • The use cases of generative AI;
  • The importance of using the technology in co-pilot mode;
  • The need for ensuring ROI on AI investment.

Lodha leads digital transformation for M&M’s auto sector. Prior to joining the Mahindra group, he has held senior leadership roles at established organizations, such as McKinsey & Company.

About the Author

Rahul Neel Mani

Rahul Neel Mani

Founding Director of Grey Head Media and Vice President of Community Engagement and Editorial, ISMG

Neel Mani is responsible for building and nurturing communities in both technology and security domains for various ISMG brands. He has more than 25 years of experience in B2B technology and telecom journalism and has worked in various leadership editorial roles in the past, including incubating and successfully running Grey Head Media for 11 years. Prior to starting Grey Head Media, he worked with 9.9 Media, IDG India and Indian Express.

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