Boosting Efficiency With Revenue Life Cycle Management
Conga CTO Koti Reddy on Overcoming Revenue Friction With Integrated RLM
Enterprises have struggled for long with fragmented, manual systems for billing, contract management and order processing. Revenue life cycle management, RLM, addresses these issues by uniting all silos into a cohesive data model, breaking down barriers to unlock business revenue advantages, said Koti Reddy, CTO of Conga. It helps businesses streamline operations, maximize revenue and reduce inefficiencies.
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Over 10,000 global customers of Conga, a market leader in RLM solutions, have significantly benefited from RLM deployment. Starbucks, for example, streamlined operations by eliminating manual contract creation. Twilio accelerated sales cycles by reducing quote approval time by 90%. IBM increased revenue velocity by 15%, while GE HealthCare improved revenue efficiency by optimizing quoting processes for 8,000 sellers.
"We're developing revenue life cycle intelligence to answer complex questions, such as identifying orders replaced in a renewal cycle," Reddy said. "By integrating order management, renewal quotes and billing terms, we're looking forward to delivering this capability to customers next year."
In this video interview with Information Security Media Group, Reddy also discussed:
- The evolution of fully automated revenue management systems;
- How Conga's contract intelligence product helps identify risks and increase revenue;
- Conga's innovative approach to purposeful AI in RLM.
With more than two decades of experience in SaaS, product development and cloud computing, Reddy has been a driving force behind Conga's technological advancements, overseeing product architecture, innovation, engineering and technical operations. Prior to Conga, he was the senior vice president of engineering and CloudOps at CallidusCloud.
