Agile Architecture Is Key for Faster Time to Market
Fusun Borluk of AgeSA Turkey on How Agile and AI Help in Gaining Customer Trust
Istanbul-based AgeSA is one of Turkey's leading private pension and life insurance companies serving over 2.5 million customers, with a 20% market share in private pension. The total fund size of the company is approximately 30 billion Turkish Lira, including the state’s contribution.
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To serve its customers better, AgeSA has embraced an agile development framework for delivering innovations at both speed and scale. AgeSA Mobil, the mobile app of the company accessed by millions of customers adds features as quickly as they map the customer demands. It is also leveraging the capabilities of artificial intelligence in areas like insurance advice, underwriting claims, fraud prevention, risk management and direct marketing.
"For any business, the most challenging tasks are time to market, customer satisfaction and higher trust. Only technology can help bridge those gaps. With the help of agile development and application of AI, we have been able to attain these goals," says Fusun Borluk, group head of project management office, robotic process automation and IT quality, AgeSA, Turkey.
In this exclusive video interview with Information Technology Media Group, Borluk discusses:
- Importance of agile architecture in faster time to market;
- Application of AI and data analytics to deliver satisfaction and trust;
- Elements of technology for achieving sustainability goals.
Borluk comes with over 20 years of experience in agile transformation, IT services building and management, and program management. She also worked as a project management, agile and design thinking instructor at the Bahcesehir University, Turkey, and headed the project management office, BNP Paribas, Cardiff.
